Social Marketing: Engineer Recruiting Methods

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How do I begin engineer recruiting for my firm?

Social Marketing: Engineer Recruiting Methods

When it comes to engineer recruiting, it is vital for success to market your job opportunities over the Internet. If you've decided to use an engineering staffing service to fill jobs, you should update yourself on methods of recruitment, including narrowcasting.

Narrowcasting refers to the tailoring of messages not only by content, but also by medium. Also referred to as niche marketing or target marketing, the concept is simple: engineer recruiting services aim messages at specific segments of the public based on a number of characteristics.

Your recruiter can tailor the descriptions for those with specific degrees or levels of experience. By using the latest in technology, recruiters have access to blogs and Twitter to get the message out. Prospective employees are all over the Internet, and the recruiting agency must be as well.



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